The Wine Expert
Overview
How do you sell wine, more efficiently? Ask The Wine Expert
It would be great if your sales staff knew everything about every wine you stock, every special and every promotion. Because quite simply, the more they know, the more they'll sell.
But it's too much information for any sales member to deal with - except one.
The Wine Expert is the faster, more efficient way to increase sales of all wines in your listings.

BACK TO TOPBenefits
When customers enter your store, what do they want? They want to choose wine either according to budget or palate. But either way, they want information. They need advice.
And that is advice and information your sales staff can't possibly keep in mind all at once.
The Wine Expert is a new concept in the retail sales of wine. It is a stand-alone, self-contained unit designed to act in this unique sales environment - for customers actively looking to purchase wine right then, right there. In your store.
The Wine Expert will save your staff time per transaction and increase the information flow to your customers to streamline and enhance their decision making. And increase your turnover.
BACK TO TOPHow It Works
The Wine Expert uses the latest touch-screen technology and sophisticated graphics to present information of your choosing easily and effectively. And because customers choose wine based on set criteria - on price or varietal for example - The Wine Expert offers them the easiest and quickest way to find what they want. In your store.
- Select a wine style or shop by price - just touch the button on the screen
- Select a variety. Or take a look at specials on offer
- View the store's complete range
- Scan a bottle for instant information. There's a bar code scanner. Just swipe any bottle's bar code past and everything you could possibly need to know comes up on the screen, including the price.
The Wine Expert is programmed regularly to carry the information you want your customers to see. Price specials, discounts and deals are all there for your customers to see at the touch of a button.
Plus, The Wine Expert carries the sort of information only the wine makers could impart. The tasting notes screen displays the wine maker's own notes.
For customers attracted to a bottle on shelf but want to know more, a quick scan of its bar code by The Wine Expert will bring to the screen everything they need to know from characteristics to price.
That means your staff can concentrate on keeping the tills ringing while The Wine Expert takes care of all the tricky questions.
Here's the best part
The Wine Expert is your complete in-store sales expert for less than a case of beer a day.
All your specials, new products and prices are downloaded for you.
All maintenance is done for you quickly and with a minimum of fuss.
All your staff are free to deal with customers faster and more efficiently.
All you need to do is let The Wine Expert do the work for you.
